Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Australia Q4 2022

In the fourth quarter of 2022, the top 5 delivered meal kits and specialty foods apps on iOS in Australia showed varying trends in weekly downloads and active users. Here’s a detailed look into their performance based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery saw a decline in weekly downloads, starting at around 4K in late September and dropping to approximately 1.8K by the end of December. Weekly active users fluctuated, peaking at 115K in mid-October, then decreasing to 87K by mid-December before recovering to around 110K in the last week of December.

Youfoodz: Custom Meal Plan experienced a decrease in weekly downloads over the quarter, beginning at about 2.9K and ending at roughly 1.7K.

Vivino: Buy the Right Wine showed an upward trend in weekly downloads, starting at 1K in late September and rising to over 2.3K by mid-December. Weekly revenue remained relatively low but stable, averaging around $6-7 weekly. Active users increased from approximately 4K to nearly 6K by the end of the quarter.

EveryPlate: Cooking Simplified had a consistent decline in weekly downloads, starting at around 1.5K and dropping to 753 by the end of December. Weekly active users also showed a downward trend, beginning at 5.6K and ending at about 5.3K.

My Muscle Chef experienced a decrease in weekly downloads, starting at around 1K and dropping to 812 by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.